The leagues club sits beside the Sharks home ground, Endeavour Field and is located on Captain Cook Drive at Woolooware.
In partnership with his head of finance Craig Douglas the plans finally became more tangible, as details of a residential and shopping centre were released.
In an opportunistic political grab amongst the publicity surrounding the supplement scandal implicating coach Shane Flanagan, Irvine and Douglas were replaced after their resignations in early 2013 by a local junior rugby league club ticket.
The ticket used the shamed coaches' popularity to garner public support over the two men who are credited with saving the clubs life in 2009-2013.
Since the departure of Irvine and Douglas the Club has floundered from one disaster to another with player sackings, suspect refinancing deals, governance issues, poor media relations and perception, and finishing last in the league for the first time in decades.