She has studied the social structure and population dynamics of a single clan of wild elephants extensively, and advocates for ending ivory trade and promoting conservation.

It also features Pincott's work successfully recommending and encouraging President Robert Mugabe to reaffirm his commitment to this clan of elephants, in an effort to secure their future.

From December 2017 Pincott was active in voicing widespread opposition to scores more young elephants being captured, forcibly taken from their mothers and families inside Hwange National Park and transported to Chinese zoos, appealing to Zimbabwe's new President Emmerson Mnangagwa for an immediate review of policy and ultimately delivering a petition that attracted 287,509 signatures.

For World Wildlife Day 2017 Pincott collaborated with the International Fund for Animal Welfare in an attempt to help bring an end to the Ivory trade.

[24] In 2017 Pincott revealed that she was suffering from rare, incurable, autoimmune connective tissue disease believed by medical researchers to be both environment- and stress-related.