The label was founded by Nuclear Blast CEO Markus Staiger and former vice president of Sumerian Records Shawn Keith.
The opportunity to partner and cultivate new and established artists working toward broadening their global potential is thrilling.
"[1] The record label was first hinted at on June 23, 2016,[3] when several bands shared a mysterious teaser image reading "A New Era of Music Begins..." on their social media.
They released 12 studio albums from bands including Emmure's Look at Yourself, Loathe's The Cold Sun, While She Sleeps' You Are We, and Miss May I's Shadows Inside to name a few.
[9][10] In 2018 the label issued Don Broco's Technology, Sink the Ship's Persevere, and Bleeding Through's Love Will Kill All among others.