[1] The movement aims to end corruption in both governmental and non-governmental institutions through public monitoring of elections, whilst increasing awareness of the principles of democracy.
The non-profit was established in 2005 by a group of non-politically oriented individuals, and started its first monitoring and observation experience in Egypt's first multi-candidate presidential elections.
The main focuses are on: Shayfeencom uses its large membership database, all types of social media, and a hotline to receive reports of corruption in the country; it then files a case against the specified party.
Shayfeencom's membership is in the tens of thousands, but due to fear of political persecution, they have been discreet when pursuing official figures and have created a privacy policy which does not allow them to share other members' names.
Shayfeencom began in 2005, after President Hosni Mubarak announced that for the first time in 24 years, elections would allow for multiparty participation; this sparked demonstrations by Egyptians who denounced this move as a sham.
[7] Although discouraged by a voter turnout of only 30%, the Shayfeencom leaders were heartened by the willingness of two judges to investigate election fraud carried out by eighteen of their colleagues.
Co-founder Engi El-Haddad spoke to a group of world leaders (including former president George W. Bush) at the UN, describing the lack of political freedom in Egypt.
They began preparing for the first Egyptian presidential elections months before it was announced, collecting thousands of volunteers from across Egypt and training them through YouTube videos[10] and online seminars.