[2] The title lyric "She Her Her" and the choreography of their exhale are matched to the image of the chewing gum's selling point, "eat it and make your breath fresh."

The cover art for this single is an impressive scene of Kis-My-Ft2 exhaling seven-colored breath from their mouth, and a female version of the jacket was also created.

[3] A PR truck for this song ran around various parts of Tokyo and became a hot topic.

On March 21, the day of the release, they held a surprise event in Osaka.

[4] They appeared on a cruise ship on Dōtonbori canal, which runs through the center of town, and performed new songs, including "She!