It was designed for "21st-century mothers" with blogs, videos, and articles about entertainment, lifestyle, and parenting written by industry experts, journalists, and published authors.[who?

"[12] As the flagship property of SHE Media, SheKnows.com’s editorial and branded content spans topics that include food, family, health, beauty, entertainment, and more.

[15] On November 3, 2014, the company acquired #BlogHer, which brought a large network of women content creators and a legacy conference and event revenue stream to the business.

[1] The merger offers #BlogHer customers access to SHE Media's multi-media resources and increases the company's share of women's presence on the internet.

[1] Past speakers have included Serena Williams, Kim Kardashian, Gwyneth Paltrow, Gabrielle Union, Amy Schumer, Jessica Alba, Chelsea Clinton, Carla Hall, Sheryl Crow, Martha Stewart, Ava DuVernay, Arianna Huffington, and more.

[18] In April 2016, SHE Media acquired HelloFlo, a website designed to normalize the conversation about women’s and girls' bodies at every stage of life and the creator of viral videos like "Camp Gyno", "First Moon Party" and "A Visit from Aunt Flo".

Based on a term now coined by CEO Samantha Skey in an article published in MediaPost in 2014,[21] SHE Media launched the #Femvertising Awards the following year to celebrate ads that challenge social and gender norms through advertising.

In October 2017, Good Morning America featured the Hatch #DigitalDetox workshop, in which a group of 12- and 13-year-olds who belong to the program shared what it was like to give up social media, online games, streaming video, and texting for an entire week.