It is one of a number of newspapers in the state of Wisconsin owned by Gannett, including the Milwaukee Journal Sentinel, Green Bay Press-Gazette and Appleton's The Post-Crescent, along with the nearby Herald Times Reporter of Manitowoc.

[2] At the time the area was mainly dominated by the local German language newspapers in line with the city's heavy German immigrant population, which was the main source of news in the community until after World War I and the rise of Americanization, when eventually the Press ended up the lone English-language publication in the community through a line of mergers and foldings of other papers.

The paper continued to be locally owned by the Bowler and extended Werner families until 1986, when The Press was sold to Ingersoll Publications.

The company's main small-market "eight free articles per month" subscription model took effect on the Press's website on June 26, 2012.

[5] In March 2024, Gannett announced the end of carrier delivery for most of its newspapers, and the Press is now delivered to subscribers fully by mail.