Sheer Sound is a South African independent record label formed in 1994 by Damon Forbes.

Sheer Sound was formed in November 1994, shortly after South Africa's first democratic elections.

By the mid-1990s, a young music marketer, Damon Forbes, was getting restless with the limited vision of his industry.

I just looked at the market and I saw the economics of the people of South Africa changing, due to better access to education.... [And]the workplace was going to change; a lot more black people getting into jobs that are of medium and higher income levels.... With all that, comes the aspiration to listen to better quality music.

Sheer grew over the years to represent Beggars Banquet group, Concord, Ninja Tune, Cooking Vinyl, World Circuit and numerous others They were also the South African distributor for labels such as Carrot Top Records, Lusafrica, Palm Pictures, Shanachie, Telarc, and Union Square Music, with their own CDs having seen a global market largely through its folk/rock imprint, 2 Feet.