The song was presented at a time when the phrase "sheesh" was rising in prominence as a slang term with new meaning, as an internet meme and a viral TikTok theme.
The song has been used commercially in a variety of ways, including ad campaigns by Toyota and Pizza Hut.
[6] Surfaces, a band from College Station, Texas, rented a house fitted with music production equipment in Malibu, California, for two weeks, where they created "Sheesh!"
was included on the deluxe version of Surfaces' fourth album, Pacifico, which was released on August 31, 2021, according to SoundCloud.
[15] The staff at The Austin Chronicle, a Central Texas newspaper, noted that Verdes contributes "hooky grandeur and speedy-smooth lines" to the song.
[17] In late 2022, the song was featured in a Pizza Hut ad campaign,[18] in their "World of Me" and "Hands" commercials.
The Pizza Hut commercials, which feature Craig Robinson and Oriana Siphanoum, initially targeted NBC Sunday Night Football, Bachelor in Paradise, and College GameDay audiences, as well as digital channels such as YouTube, TikTok, Snapchat, and Twitch.
[19] The song has been used in other ads, including a March 2022 Rock County, Wisconsin, public safety community outreach video effort.