Wood had a specific target, seeking to attract children and families to the city's new sporting Arena.

[2] The Steelers have continued to fill the capacity of the Arena nearly every season since, including over 9,000 vs Nottingham on Boxing Day 2021.

Sheffield began breaking several British ice hockey attendance records, and in March 1996 added an extra 1,200 seats to the Arena to meet the growing demand.

[4] The game was against the Basingstoke Bison at the Hallam FM Arena, for which special orange jerseys had been made for the match.

[7] In 2007 team Owner Bob Phillips and his wife sold their other Elite League club the Cardiff Devils in order to concentrate on building the Steelers.

[8] The club won that season's Elite League Playoff Championship after beating the Coventry Blaze 2–0 in the final with goals from Johnathan Phillips and Dan Tessier.

The 2010–11 season was preceded by a "walk-out" of Steelers management and office staff, after a vote of no confidence in Owner Bob Phillips.

Phillips put the club up for sale, and in December 2010 Paul Ragan, the CEO and owner of the Cardiff Devils, finalised acquiring the rights to the Sheffield Steelers.

During that season Sheffield Steelers became the first EIHL team to win a medal in Europe after their appearance in the Continental Cup superfinal.

Some sources say that this was originally a prank devised by players at the time Mark Thomas and Jason Hewitt who skated over to Eddy and told him that it was a 20 year tradition at the club to do a fast lap around the perimeter of the ice.

The prank paid off and after that the Steelers incorporated this in their match night celebrations[9][10] At the end of season 2014–15 they beat the Cardiff Devils to clinch the Elite League title with 74 points.

On 28 October 2023, during a game against the Sheffield Steelers at Utilita Arena, Adam Johnson of the Nottingham Panthers sustained a fatal injury.

The injury occurred when Johnson's neck came into contact with the skate of Steelers player Matt Petgrave.

[15][16] South Yorkshire Police are conducting an investigation into the incident and have urged the public to avoid speculation while inquiries continue.