[5] In 1985, following the move to phase out pig farming by the Singapore Government, the Lim brothers ventured into the retail business by launching Sheng Siong's foremost operation in a single shophouse unit, (in the same Savewell store premises in which Lim Hock Chee was selling pork, after the Savewell chain faced financial trouble and had to let go of its stores) together with an ex-Savewell managerial staff.

The store initially focused on providing a wide range of no-frills products and increased sales by accepting lower profit margins.

[b] On an episode aired 12 January 2019, Chen Si Jie (Chinese: 陈思洁) became the programme's largest winner in the show history after winning $193,400 during the thousandfold cash reward segment,[21][unreliable source?

][22][23][24] and Chen was the third known largest winner in any Singaporean game show's history,[citation needed] behind Wu Huixin (Chinese: 吴惠欣) from Don't Forget The Lyrics, and Steven Tan from Who Wants to Be a Millionaire?, who respectively won $200,000[25] and $250,000.

[27][19] From 2009 to 2014, Sheng Siong was a benefactor for Singapore Red Cross Society's Project R.I.C.E which reaches out to underprivileged families by gifting them with rice during Chinese New Year.