[2] In 2021, the MSA's population had a median age of 40.7, and a sex ratio of 51% females and 49% males.

Per the 2021 census estimates, the racial and ethnic composition of the MSA was 73% White, 6% African American, 3% Asian, 4% multiracial, and 15% Hispanic or Latino.

Also, Southeastern Oklahoma State University (SOSU) in Durant is within a 30-minute drive from the area.

[8] A public bus transit called 'Taps' serves the Sherman-Denison Metroplex as well as the North Texas Region and even extends into part of Oklahoma.

[11] Diverse recreational opportunities include two wildlife refuges, two state parks, fifty four USACE-managed parks, twelve marinas, twenty-six resorts, hundreds of campgrounds and a variety of excellent golf courses.

Power boating, sailing, personal watercraft, water skiing and wind surfing are all popular.

Since its inception, Lakefest[13] has raised more than $2 million in support of various children's charities in North Texas.

[14] Former professional Funny Car race driver "Flash" Gordon Mineo organized many "Poker Run" events on Lake Texoma.

It is one of the seven U.S. inland lakes where the striped bass reproduce naturally, instead of being farmed and released into the waters.

Historically, Texas and Oklahoma have not had a reciprocal fishing license agreement, which has posed a problem for anglers.

The complex has 218,844 sq ft (20,331.3 m2) of gaming floor, over 4,200 slot machines, a total of 776 hotel rooms, and is owned and operated by the Choctaw Nation of Oklahoma.