[1] He has directed music videos for several K-pop artists, including Red Velvet, f(x), Shinee, Girls' Generation, NewJeans, and Kiss of Life.
At the start of his career, Shin directed several music videos for SM Entertainment's K-pop idol groups, such as Red Velvet, f(x), Exo, and Shinee, among others.
[2][3] In 2014, he directed the trailer for the South Korean survival show Mix & Match, created to select the final lineup of YG Entertainment's boy group iKon.
[6] In November 2018, Shin was interviewed by Jung Il-hoon on Idol Radio, where he expressed his desire to eventually direct a film.
[11] Shin was accused of having plagiarized Tokyo Disneysea's 15th anniversary logo for one of the sets of the music video for "Forever 1".