Shin Seung-hun (Korean: 신승훈; born 21 March 1966)[1] is a South Korean singer-songwriter who was known in the 1990s as the "Emperor of Ballads.

"[2] He debuted in 1990 with the hit song, "Reflection of You in Your Smile," and has since released 12 studio albums.

[3] Before 2020,[4] he held the record for the most albums sold by one artist in South Korea with 17 million albums sold over his career.

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