As coach Shinichi Sato (佐藤 真一, Satō Shin'ichi), born August 7, 1965, is a retired Japanese professional baseball player from Sapporo, Hokkaidō, Japan.

Sato joined the Fukuoka Daiei Hawks at age 28, but did not live up to expectations with the team.

He was traded to the Yakult Swallows in 1996, and played in 113 games in 1999, marking a .341 batting average.

He currently works as a batting coach under Tokyo Yakult Swallows manager Junji Ogawa.

He won a bronze medal in the 1992 Summer Olympics before entering the Japanese professional leagues.