It additionally airs late nights on the American broadcast networks Retro TV, LATV, and TeleXitos through a time brokerage agreement,[6] along with varied digital subchannel coverage nationwide.

[7] The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products.

[9] Jewelry Television sued Liquidation Channel for infringement of a reverse auction patent in June 2013.

In addition to the name change, Shop LC designed new broadcast studios, updated television and website graphics and expanded its corporate headquarters.

On November 18, 2021, it was announced that Shop LC would relocate from Austin proper to suburban Cedar Park by 2024, with the encouragement of sales tax and job creation incentives to build a production, office, and warehouse facility planned to be 200,000 square feet (19,000 m2).