Shopbop was founded by Bob Lamey,[5] Martha Graettinger,[5] and venture investor Ray Zemon[6] in November 1999[9] in Madison, Wisconsin.

[3] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison[9] (the shop was closed in 2014).

[22][23] Today, Shopbop continues to be a leading online destination for fashion-conscious shoppers, offering a wide range of clothing, shoes, bags, and accessories from over 1,000 brands, including top designers such as Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.

Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.

The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.