After PolyGram's reorganization, the magazine was picked up by Warner Bros. Home Video (and is still available online, including: Circuit: A Music Journal and Young Cinematographer) who gave it the title SHORT and added short International release issues.
Beginning with issue 4, the magazine included commercial advertisements that could not be bypassed or fast forwarded through.
The investors (East West Capital and Allen & Company NYC) sold QuickBand Networks to On2 Technologies.
[1] The parent company of SHORT was renamed to 2014 after the address "2014 Pacific Ave. Venice, CA 90291".
2014 was the first content start-up to get venture funding in Venice, CA.