[4] ShortList was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as FHM and Loaded.
[5] Joe Mackertich, the current editor, states that "it's important to me that people pick up ShortList and feel enlivened, informed and flattered by it.
"[citation needed] Marking the occasion of ShortList's 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.
[citation needed] ShortList was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.
In March 2015, ShortList launched a weekly edition in Dubai and Abu Dhabi as a license with APP Media Group, a division of ITP Publishing.