In 2011, Ed Service moved from the Hutt Valley near Wellington, New Zealand[4] to Melbourne, in order to become part of the dance music scene in Australia.
"[5] In later interviews, the group have referenced Victor Turner's concept of communitas inspiring their passion for choirs and large participatory musical experiences.
[5] Fraya Dinesent from Purple Sneakers said the song was "a mischievous parody" calling it an "endearing homage to the classic 1980s celebrity extravaganza that was Bandaid's 'We Are the World'.
Michael Stratford Hutch from Purple Sneakers wrote: "This is sensuous, developed work, that's gratifying to listen to across a variety of contexts—get around it.
[10] This was followed in June 2021 with a remix by French DJ and record producer David Guetta which saw the song appear on national charts across Europe and sent the duo on a debut tour, including a performance at Paris Fashion week on the steps of the Opera Garnier.
[10] In February 2022, Shouse released "Won't Forget You" which was recorded between trips to Europe and a live appearance at the Sydney Opera House on 2021 New Year's Eve and with a choir of over 50 friends and colleagues.