There were 16 award categories including the biggest title – The Ultimate Shout!

The nominees were voted by the public online except for the Ultimate Shout!

Awards was held on 20 November 2010 at Putra Stadium, Bukit Jalil, Kuala Lumpur.

Xpax, Celcom's brand for prepaid mobile services which is also a sponsor for the edition, also introduced a new award called Mobile Artist of The Year Award.

[1] During that night, then-newcomer singer-songwriter, Yuna was awarded the Ultimate Shout!

Aloud Award is given to Malaysians who contribute content to the social media such as vlogs while the Wired Celebrity Award is given to Malaysian celebrities who have become popular through the social media.