Mitch Metcalf (born c. 1966[1]) is an American television analyst and former scheduling executive for NBC.
NBC hired Metcalf in September 1999 as senior vice president of program research on the West Coast.
[6][7] Later that year, together with Mitch Salem, he cofounded the website Showbuzz Daily, dedicated to box office and television ratings analysis.
[8][9] The website briefly went defunct on June 7, 2021 due to "technical issues" and losing access to Nielsen ratings after May 13.
[12] On June 27, 2023, Salem announced that the site would close, due to an inability to continue receiving data.