During this period, he played a major role in marketing muicbook.com, a social networking site that was founded by his colleague and close friend Samuel Keige.

He later that year joined Pilipili Entertainment, a Tanzanian film production company owned by Nilesh Bhatt as the marketing manager.

Before dying, Shreekezy posted a photo of the same island that took his life on Instagram captioned; "The boat ride from #WhiteSandsHotel to #MbundyaIsland is the scariest thing I’ve experienced in a long time,But am here……..#TanzaniaDay8.

He regularly appeared on the WAPI (Words And Pictures) Concert Freestyle battles where he met media personalities that helped circulate his music.

He quit the media after becoming a prolific digital strategist in Nairobi, he later moved to Dar es Salaam and the Kampala working with leading brands in the regions including Pilsner Ice, Tusker Lager, Kenya Commercial Bank, Airtel, Samsung Mobile, MTN Uganda, and Coca-Cola.

The artists included the leading female rapper in the East Africa region Stella Mwangi, US based Kenyan rapper Kanja, Nigeria's afropop artists Wondaboy, Award-winning Ghanaian actress Juliet Ibrahim and UK Based Sierra Leone musician and music Producer Silvastone.

[10] The song received major airplay in various African countries and topped charts in South Africa, Botswana, Kenya and Sierra Leone.

Shrekeezy cited Jay-Z and Kanye West as his major influences, on an interview, he once said; I grew up with a single favorite rapper.

However, my greatest inspiration must be the founder of the messaging app Whatsapp Mr Jan KoumOn his media career (i.e. radio and TV), Shrekeezy has cited Tim Westwood of BBC Radio 1, Ellen DeGeneres of The Ellen Show as his major influences Shrekeezy had played a major role in bringing together different corporates, organisations and companies to support JIKINGE campaign, a HIV Aids youth awareness program he founded in 2012.