William E. Hamilton, another of several early owners, obtained the newspaper about 1900 and held it until 1911, when it was acquired by the Journal Publishing Company, with A. J. Frantz as the president and Douglas F. Attaway Sr. as secretary.
Attaway and his long-term photo editor, Jack Barham, journeyed to New York City to observe the two-minute eclipse, having found their desirable spot of view under the Verrazano-Narrows Bridge.
In 1976, Attaway sold The Journal to the Shreveport industrialist and philanthropist Charles T. Beaird, who had served in the late 1950s as a Republican for one term on the former Caddo Parish Police Jury.
Tiner and Beaird moved the editorial position of The Journal to the political left, whereas it had been clearly conservative and earlier segregationist under Attaway and a previous editor, George Shannon.
[2] Under Beaird, The Journal won several important prizes, including the Robert F. Kennedy Award for Coverage of the Disadvantaged by the National Conference of Christians and Jews, the Mass Media Gold Medallion for stories on African American history, and the Scripps-Howard National Journalism Awards for Editorial Writing.