[10] When the icon reached the spot at village Sihad or Sinhad in Mewar, the wheels of the chariot are said to have sunken into mud and could not be moved any further.

The accompanying priests realised that the place was the Shrinathji's chosen spot and, accordingly, the icon was installed in a temple there under the rule and protection of the then Maharana Raj Singh of Mewar.

[citation needed] The icon is carved in bas-relief out of a monolithic black marble stone,[5] with images of two cows, one lion, one snake, two peacocks and one parrot engraved on it and three sages placed near it.

During festive days like Janmashtmi, Holi and Diwali, the icon wears dresses which are woven by gold wires and diamond studded embroidery.

Very elaborate and complex rituals have emerged around the worship of Shrinathji due to confluence and inter-mixing of bhakti of Krishna as well as that of Pushti Margi Shri Vallabhacharya.

The gadipatis and acharyas in the Havelis of Shrinathji are believed to be from the kul (descendants) of shri mahaprabhuji, Vallabhacharya, the founder of this deity's icon at Govardhan hill, near Mathura.

Devotees throng to the shrine in large numbers during occasions of Krishna Janmashtami, Radhashtami, Sharad Purnima, Holi and Diwali.

The deity is treated like a living image, and is attended with daily normal functions, like bathing, dressing, meals called "Prasad" and the resting times in regular intervals.

Shrikrishna Janmashtami, the birth anniversary of Krishna is celebrated with the salute of cannons and guns at Nathdwara temple of Shrinathji in Rajasthan.

The entire city of Nathdwara reverberates owing to the melodious sound of drum, trumpet, and clarinet at the main entrance of the temple.

According to the confirmation order, Shri Krishna Janmotsav is not celebrated as a public exhibition in the night, but on the second day, as the Nandamahotsav, that is, by affirming 'Nand Gher Anand Bhayo, Jai Kanhaiya Lal ki’ in the presence of Tilakayat Maharaj Shree and his family, Brajvasi Sevakgan (Brigadian staff), Mukhiyaji (Headman), and Shrinathji along with spattering of milk and curd while dancing in front of them.

Concerned that with all these adoring gopis, hanging around her house at all hours of the day, her darling child will never get any time to rest or play properly with his friends.

Taking a legend as his cue, Mahaprabhu Vallabhacharya decided to open the haveli, his own version of the Nandalay (House / Palace of Nanda, foster father of Krishna), at specific times of the day only.

Acharya set aside eight times of the day when the doors of the inner sanctum would be left open for the people to catch a glimpse ("jakhi") of the Lord.

Preachers have founded Shrinathji temples in present-day Pakistan (Dera Ghazi Khan), earlier a part of undivided India and not far from Nathdwara.