Mansouri had been involved in event organization in the Toulon area through his company Fu-Jo, and had previously served a sentence between 1999 and 2008 for drug trafficking.
[1] After getting initial approval in 2012 for a hip hop festival to be held in summer of 2013 at the Luynes Prison, with expected acts such as Cut Killer, Némir, Médine, Psy 4 de la Rime and Kery James amongst others, Mansouri proposed that the opening act be performed by a select number of prisoners presenting their compositions.
Through interviews, assessments and test performances conducted by Mansouri and co-producer Tony Danza, the number of eligible applicants was reduced to a dozen and eventually three of the most talented were chosen through a competitive elimination process to spearhead the musical project.
However, it did not feature the three rappers, who were still incarcerated at the time, as it was felt their appearance in person would jeopardise their security, and as such several actors took their place in the video.
Including the artists present in the short version, the song features Lino, Keny Arkana, Médine and the Casseurs Flowters (Orelsan and Gringe) among others.