[1] He graduated with a Bachelor of Science degree from the Faculty of Economics at Kyoto University, where he was involved in the corporate strategy group, as well as coordinating the PC business.

Yoshida has many best-selling titles, including SCEA's premier online game with voice-enabled headset SOCOM U.S. Navy SEALs, as well as Jak and Daxter, Twisted Metal: Black, and ATV Offroad Fury.

[5][6] In 2013, Yoshida gained significant popularity due to his largely increased openness, presence with consumers, and the gaming industry around the announcement and the launch of the PlayStation 4.

This was mainly achieved by breaking news and frequently answering questions from consumers via his Twitter account, appearing as a guest on various gaming podcasts, and being featured in official PlayStation videos among other things.

On November 7, 2019, Sony announced that Yoshida had stepped down as President of SIE Worldwide Studios amid a company reshuffle to become head of a newly formed initiative that will focus on nurturing external independent creators.