Silene coronaria, the rose campion, is a species of flowering plant in the family Caryophyllaceae, native to Eurasia.

Other common names include dusty miller (which also refers to Centaurea cineraria and Jacobaea maritima), mullein-pink and bloody William.

In the United Kingdom it is still widely referenced under its synonym Lychnis coronaria.

[1] It is a perennial growing to 80 centimetres (31 inches) tall by 45 cm (18 in) wide, with grey felted leaves and single, bright magenta flowers produced in succession around July.

[2] It has gained the Royal Horticultural Society's Award of Garden Merit,[3] as has the white-flowered cultivar 'Alba'.