The bar, originally noted for its drag and burlesque shows (which continue to this day) and divey atmosphere, gained notoriety in the early 2000s, as one of the central hubs for the neighborhood's blossoming arts scene.
Silver Lake became the cynosure of the LA music scene after Rilo Kiley's first album, and Silverlake Lounge was the home to many of the era's most well recognized acts, thanks to booking company The Fold.
Black Rebel Motorcycle Club played there regularly (often with bands such as Brian Jonestown Massacre and The Warlocks), including a three night weekend stint, just before they were signed to their record contract.
Later, bands such as Local Natives, Lord Huron, King Washington, Nacosta,[2] and Silver Snakes[3] played weekly Monday night residencies at the venue.
LA band The Movies once were so upset with Sterling that they threatened to smash the sign to bits, but they were prevented in doing so.