It was played for the first time in October 2010 at the East Course at Kuala Lumpur Golf & Country Club in Kuala Lumpur, Malaysia.

The title sponsor was Sime Darby, Malaysia's leading multinational conglomerate involved in five core sectors: plantations, property, industrial, motors, and energy and utilities, with a growing presence in healthcare.

The debut tournament was a limited field event with 50 players invited from the official LPGA money list and an additional ten invited sponsor exemptions, including two ASEAN nations local qualifiers.

A 54-hole event with no cut, all 60 players played for the entire tournament.

The event was increased to 72 holes in 2011, with a no-cut field of 72 players.