The Crane-Simplex Company of Long Island, New York, was an attempt in 1922 to revive the brand but closed after only a few chassis were built.
[9] In 1909 American-La France of Elmira, contracted for Simplex 50-hp chassis and engines for their firefighting equipment.
Wilbur C. Whitehead retired from the presidency of Simplex Automobile in 1910 to devote his energies to contract bridge.
[1] Simplex engines powered the Dixie series motor boats which won the Harmsworth Cup four times between 1907 and 1911.
Simplex won the 24 Hour Race at Brighton Beach in 1908 with drivers George Robertson and Frank Lescault.
[11] In July 1909, Simplex again won the Brighton Beach 24 Hour race with drivers George Robertson and Al Poole.
[13] In May 1910 Simplex won the Brighton Beach 24 Hour race for a third time with drivers Al Poole and Charles Basle.
[14] At the 1911 Brighton Beach meet, Simplex driver Leonard Ormsby was disqualified after causing a fatal crash.
[15] In 1911, Competing in a Simplex 50hp model, Ralph DePalma with his mechanic Charles Bury ran the first Indianapolis 500 race placing Sixth.
Simplex reported it was spending $50,000 annually on their racing program and as an advertising cost had an insufficient return from the 'sporty" class of buyers it attracted.
[18] On June 5, 1912 Herman Broesel died and in September 1913 his sons sold the company to Bankers Goodrich, Lockhart and Smith of New York, NY.
From the beginning of the announcement of the Simplex purchase of Crane, The Automobile magazine referred to the new car as Crane-Simplex, only mentioning later in the September 1915 article that it was the Crane model of Simplex[22] The article describes the new six cylinder shaft driven car with 100-hp at 2000-rpm.
[22] In the August 1916 Automobile Topics magazine 2- page article, the new cars was described as the "Model 5 Simplex-Crane -- or plain Simplex".
Morris Metcalf was appointed vice-president in charge of the Simplex departments of sales, body, service and publicity.
[26] The Simplex Automobile Company plant was enlarged to begin production off the Hispano-Suiza airplane engine under license.
[32] In July 1921 Hare's motors announced it would be dissolved and the separate units would reorganize as individual companies.
In November of 1922, Henry M. Crane announced the Crane-Simplex Company with the Queens, New York plant and assets being purchased from Mercer.