It offers no-fee chequing and savings accounts, a VISA credit card, Guaranteed Investment Certificates (GICs), mortgages and mutual funds.

[2] In June 2023, Simplii rebranded its look including logo and colours – replacing original navy blue and red tones with magenta pink, lime green and black.

Disputes with Simplii traces its history back to the 1996 President's Choice Financial co-venture between CIBC and Loblaws to provide low-fee banking services.

President's Choice Financial operated out of pavilions in various Loblaw-owned supermarkets but had no formal branches; instead, CIBC and PCF customers could use either brands' bank machines for no charge.

[9] The first day of operations for the Simplii brand saw glitches in the mobile banking app, long call centre wait times, and customers reporting confusion about when to expect their new debit cards.

[13] An email sent from a Russian address and attributed to the hackers demanded a US$1 million ransom paid via Ripple by end of day on May 28, 2018 or the stolen information would be released.

[16] Simplii offered its affected customers credit monitoring and identity theft insurance for free at the time of the breach, while also gifting $100 prepaid VISA cards in goodwill.