Sin vergüenza (Spanish pronunciation: [sim beɾˈɣwensa], No Shame/Shameless) is a Spanish-language telenovela produced by Telemundo and RTI Colombia.

[6] After the early weeks received disappointing ratings, it moved to daytime, airing weekdays at 12:30 P.M. ET/PT from June 11 until August 24, 2007.

Filmed in Bogotá, this steamy serial features four vivacious, sensual and self-willed heroines, who share an intense friendship and co-own a lingerie store called Sin Vergüenza.

Inseparable since childhood, these passionate women share the most intimate secrets with one another, including romances, adventures and heartaches.

During the initial run, Telemundo broadcast English subtitles as closed captions on CC1,[6] but abruptly dropped them during the afternoon time slot.