[1] Founded by Ma Ying-piu on 8 January 1900 after returning from Australia[2] and partnership with others to form the first Chinese department store in then British Hong Kong.

[6] Prior to World War II, Sincere operated in China with stores in Shanghai, Nanning and Guangzhou.

With the founding of the People's Republic of China in 1949 the remaining locations were eventually taken over by the Communist state, along with all other private companies in the country.

Sincere returned to mainland China in 1993 by opening a shopping centre at 479 East Nanjing Road in Shanghai.

[7] Since 1997, Sincere's retailing arm is mostly in Hong Kong with four locations in Hong Kong (Central: Li Po Chun Chambers; Causeway Bay: Percival Street) and Kowloon (Mong Kok: Grand Century Place; Mong Kok: King Wah Centre; Sham Shui Po: Dragon Centre; Yau Tong: Domain; and Tsuen Wan: Citywalk 2); there are Chinese location, including Dalian.