The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector.
In 2002, the Association of Small and Medium Enterprises (ASME) collaborated with Singapore's Chinese daily newspaper, Lianhe Zaobao, to create a new award, Singapore Promising Brand Award.
[1] A new Heritage Brand Award category was established for its 2005 edition.
In 2007, the award was rebranded as Singapore Prestige Brand Award.
[2] A point system is used to access entries over five broad criteria, broken down as follows: