It was New Zealand's first primetime animated television show and was very popular when it started in 2004 with 33 per cent of the viewing audience during its 8-8.30pm time slot for the first season.

[1][2][4][6] It has been critically acclaimed "as hilarious and alarmingly true to life",[7] studied at universities,[8][5] and used for health messages in a cartoon booklet with information about rheumatic fever.

Occasionally, deceased relatives such as Pepelo's wife (Vale and Valea's mother), or Jeff da Maori's Auntie Queenie are featured, appearing in dreams to communicate with the living.

bro'Town frequently features special guests – notable celebrities from politics, art, culture, music, the media, business and sport.

This includes Russell Crowe, Rove McManus, Robyn Malcolm, Neil and Tim Finn, Lucy Lawless, Flight of the Conchords, H.R.H.

Charles, Prince of Wales, Sir Howard Morrison, Keisha Castle-Hughes, Cliff Curtis and Madeline Sami.