[1] Mark Redmond, the president and CEO of Sirius Canada, would retain an executive role in the new merged company.

Contrary to some initial expectations, CBC Radio 2 and Espace musique were not included, at least in part because, as their terrestrial CRTC licences[4] allow nearly 80% of "special interest" (i.e. classical, jazz) music to be foreign, they would not be in compliance with the CRTC's mandate that Canadian-produced satellite radio channels carry 85 per cent Canadian content.

On April 24, 2006, it was announced that Sirius would become the exclusive satellite radio broadcaster for Canadian Football League games, beginning with the launch of the 2006 CFL season on June 16.

On September 2, 1997, Canadian radio stations Q107 (Toronto) and CHOM (Montreal) began airing the Howard Stern Show.

Corus Entertainment's newly appointed program director John Hayes dropped Stern because he wanted to return Q107 to an all music, classic rock format.

Stern later announced his move to Sirius, effective January 2006, as the U. S. Federal Communications Commission has no jurisdiction over content on subscription-based services such as cable television or satellite radio.

Sirius Canada's licence decision[6] made no explicit reference to Stern but does obligate the company to maintain the same standards (i.e. the CAB's Sex-role Portrayal Code) as for conventional stations.

(By way of comparison, even adult content from Canadian pay-per-view providers is subject to review prior to broadcast, to ensure compliance with the Code.)

Some media commentators suggested that Sirius Canada's reluctance to carry Stern had less to do with regulatory concerns and more to do with unwillingness to pay the American company's syndication fees for the program.

Others might argue that Sirius Canada was simply trying to avoid the public relations and regulatory battle that would likely follow if it decided to carry Stern.

On November 17, 2009, Sirius Canada announced that the company launched the first official satellite radio application for the iPhone and iPod touch users in the country.