[15][16] Six months later, in November 1992, Rogers Wireless co-founder Margolese, who had provided financial backing for the venture, acquired control of the company and succeeded Briskman.

[16][17][18][19] In 1997, after Margolese had obtained regulatory clearance and "effectively created the industry", the FCC also awarded a license to XM Satellite Radio, which followed Sirius' example.

[20] In November 1999, marketing chief Ira Bahr convinced Margolese to again change the name of the company,[21] this time to Sirius Satellite Radio, in order to avoid association with the soon-to-be-outdated CD technology.

[13] Having secured installation deals with automakers, including BMW, Chrysler and Ford,[19] Sirius launched the initial phase of its service in four cities on February 14, 2002,[22] expanding to the rest of the contiguous United States on July 1, 2002.

[23] Gary Parsons served as chairman of XM Satellite Radio from its inception through the merger, and resigned from the position in November 2009.

XM's programming included channels for Willie Nelson, Opie and Anthony, Snoop Dogg, and Oprah Winfrey; and live Major League Baseball games.

Stern argued the opposite because, among other factors, his popularity had played an integral role in helping Sirius acquire XM.

Existing LSXM stockholders such as John Malone would initially hold combined interests of approximately 84% in the restructured company.

[5] XM Satellite Radio executives who were not offered jobs in the new combined company were assured golden parachute severance packages that had been approved in 2007.

[33] In December 2012, Mel Karmazin stepped down as Sirius XM CEO after Liberty Media gained control of 49.5% of the company.

[70] Also in April 2013, Liberty Media CEO Greg Maffei was named Sirius XM's chairman, succeeding Hartenstein.

[73] In September 2020, SiriusXM announced that Jennifer Witz will succeed James Meyer as the company's Chief Executive Officer once he retires by December 31, 2020.

[74] In December 2021, Joe Inzerillo, former CTO of Disney Streaming Services, was named the Chief Technology Officer of SiriusXM.

[citation needed] On June 17, 2009, Sirius XM released an application for use on Apple's iPhone and iPod Touch, allowing its subscribers to listen to its programming on those devices.

[79] In 2012, the application was updated for iOS and Android, featuring additional content, and the ability to pause, rewind, and fast-forward through audio streams.

[86] As of October 2017, SiriusXM is available for streaming via custom apps on a variety of connected devices including Amazon Alexa [87] and Fire TV, Sonos, PlayStation, Roku, and smart TVs.

[34] After the merger, due to changes in bundling policies and contracts, some customers who had purchased lifetime subscriptions had their service reduced or canceled, and were unable to obtain a refund.

[94] On December 4, 2014, Sirius XM Holdings agreed to a US$3.8 million settlement with 45 states and the District of Columbia, over a suit initiated by then-Ohio Attorney General Mike DeWine, stemming from the company's billing and service renewal practices.

The suit alleged Sirius XM Holdings was engaged in "misleading, unfair and deceptive acts or practices in violation of state consumer protection laws", Attorney General DeWine said.

SiriusXM music programming includes channels dedicated to multiple decades and genres that span rock, pop, country, R&B, hip-hop, electronic dance, jazz and more, and concept-based channels, such as The Coffee House, SiriusXM Chill, Road Trip Radio, and Yacht Rock Radio.

The service also features several artist-branded channels, including those for Pitbull, The Beatles, Bob Marley, Bruce Springsteen, Steven Van Zandt, Pearl Jam, Grateful Dead, Jimmy Buffett, Phish, Dave Matthews Band, Tom Petty, U2, Ozzy Osbourne, LL Cool J, Eminem, Kelly Clarkson, Kenny Chesney, Willie Nelson, Kirk Franklin, Frank Sinatra, B.B.

King, Red Hot Chili Peppers, Carrie Underwood, Dwight Yoakam, Marky Ramone, Steve Aoki, Diplo, The Tragically Hip, Chucho Valdés, and Tom Morello.

[96] On occasion, SiriusXM has offered limited edition artists channels for a specific period of time, including those for Drake, Metallica, David Bowie, Fleetwood Mac, Prince, Dolly Parton, Guns N' Roses, Led Zeppelin, George Strait, The Rolling Stones, Eagles, Queen, Beastie Boys, Coldplay, Michael Jackson, Foo Fighters, Aretha Franklin, Miles Davis, Jimi Hendrix, Billy Joel, ABBA, Alicia Keys, Neil Young, and Blue Rodeo.

[108] Complicating matters was that Sirius Canada has nearly 80% of the total satellite radio subscriber base in that country, and felt they deserved greater than a 50/50 split of the new company, whereas XM Canada felt their deal with the NHL – a particularly lucrative prize in Canadian sports broadcasting – also warranted a significant amount of value in the new company.

As of February 2016[update], SiriusXM offers radios for use in different environments, including for home, office, automotive, marine and aviation use.

Thus, aviators can monitor storm fronts, track lightning strikes, TAFs, METARs, winds and more from their mobile device.

[117] Beginning with Stellantis' 2019 Ram 1500, SiriusXM rolled out its 360L platform, which allows receivers to use both satellite signals and streaming content delivered via the vehicle's on-board cellular data modem, the latter providing additional channels previously restricted to the SiriusXM app as well as personalized content and on-demand programming.

Over subsequent model years, the platform has rolled out to other vehicles produced by Stellantis and other manufacturers including BMW, Ford, General Motors, Nissan, and the Volkswagen Group.

The satellite initially served as an in-orbit spare while the company worked to deploy repeaters for the Sirius side, which were needed to transition to full geostationary orbit operation.

In late 2016, SiriusXM placed an order for two new satellites SXM-7 and SXM-8 which were intended to replace XM-3 and XM-4 and have the capability to deliver either Sirius or XM content to radio receivers.