In his home country of New Zealand, Sirocco has attracted thousands of people during "personal" appearances, and in January 2010 was given the title of Official Spokesbird for Conservation by Prime Minister John Key.

The dimpled, rubber headgear was ineffective due to the duration of the kākāpō's mating period and was later donated to the Te Papa museum in Wellington.

[7] In 2009, zoologist Mark Carwardine and television presenter Stephen Fry visited Codfish Island as part of the TV series Last Chance to See, focusing on endangered species around the world.

[12] Indian wildlife filmmaker Ashwika Kapur's short "rags-to-riches" documentary Sirocco – How a Dud Became a Stud is based on his life and won the Wildscreen Panda Award in 2014.

[14] Sirocco's fame, and awareness that the television incident had massively raised the profile of kākāpō around the world, led to an unusual government appointment for the bird in January 2010.

[7] New Zealand Prime Minister John Key appointed Sirocco as Official Spokesbird for Conservation, to coincide with 2010 being the International Year of Biodiversity.

"[16] While tongue-in-cheek, the appointment showed awareness of the ability of Sirocco, through his television and social network presence, to attract and engage with people around the world, thus highlighting the plight of the still-endangered kākāpō.