Site-specific art

[1][2][3][4][5][6] The term "site-specific art" was promoted and refined by Californian artist Robert Irwin[7][8] but it was actually first used in the mid-1970s by young sculptors, such as Patricia Johanson, Dennis Oppenheim, and Athena Tacha, who had started executing public commissions for large urban sites.

The notion of "site" precisely references the current location, which comprises a unique combination of physical elements: depth, length, weight, height, shape, walls, temperature.

"[17] Outdoor site-specific artworks often include landscaping combined with permanently sited sculptural elements; it is sometimes linked with environmental art.

The concept consists of commissioning luminous artistic works for the rooftops of the buildings bordering the plaza, in the same way, advertisements are installed on the city's glamorous lakefront.

The project thus creates a parallax both between locations, and messages, but also by the way one interprets neon signs in the public realm.