It is owned and operated by Six Flags, and is the most visited theme park in Latin America with 2.8 million annual visitors.

It was previously known as Reino Aventura when it was Mexican-owned and featured the orca whale Keiko (from the movie Free Willy) as its principal attraction.

Reino Aventura (Spanish for "Adventure Kingdom") opened its gates on March 3, 1982, as the largest theme park in Latin America with a mascot named Cornelio, who was a purple cartoon dragon.

Twenty new attractions were added to the park, including Batman: The Ride, Kilahuea, and Medusa, a wooden roller coaster.

Carlos Joel Garza Marines, 15, fell ten meters from the "Rueda India" and broke his legs in February, 22 2019.

[6] Abdiel Alexey, an 18-year-old visitor, suffered a head injury after flying out of an unsecured seat on El Pingüino (The Penguin) in November 2020.