[5][6] Stevens had her success with "Sixteen Reasons" despite her label Warner Bros. handicapping her promotion of the single: as the song was not published by MPHC (their in-house Music Publishing Holding Company), the label refused to allow Stevens to perform the song on Hawaiian Eye and also prevented her from singing it on The Ed Sullivan Show.

Professionally Stevens has downplayed her identity as the singer of a "golden oldie", stating in 2005: "I never did 'Sixteen Reasons' in my stage act.

"Sixteen Reasons" also afforded Stevens a hit in the UK over the spring and summer of 1960 despite at least three cover versions.

After reaching #9 - its overall UK peak - in May 1960,[5] Stevens' single re-entered the top 20 at #17 that June,[11] spending 12 weeks on the chart in all.

[5] Total sales for Connie Stevens' "Sixteen Reasons" single are estimated at two million units.