The album's lyrical theme centres on new environments and being an outsider, with elements of African drums and synthpop being incorporated into Laleh's sound for the first time.

[9] It was announced on 14 May 2011, that Laleh would be participating in the second season of TV4's popular Swedish reality television show "Så mycket bättre" (So much better).

[10] The announcement by the channel also confirmed that fellow Swedish artists, Timbuktu, Eva Dahlgren, Lena Philipsson, E-Type, Tomas Ledin and Mikael Wiehe would be participating.

The show, which is based on a Dutch format,[11] then sees the artists gather together at the end of the day around a dinner table to listen to what has been produced.

[13] The show began broadcasting on TV4 across Sweden on 29 October 2011 and, for the first two episodes, worldwide on the channel's online catch-up service, TV4 Play.

[18] It was originally proposed that her album would be released in the fourth quarter of 2011 to capitalise on her higher profile from the show, but this was later scrapped.

[19] In December 2011, details of the album and an accompanying "big band" stadium tour emerged, of which all of the major newspapers ran stories on their website about.

[16] The fifteen-date tour to promote the album began on 3 March 2012 in Uppsala and ended on 29 April 2012 in Norrköping, with all of the major cities included.

The biggest date on the tour was in Laleh's home town Gothenburg where she performed in front of 6,370 people at the Scandinavium on 20 April.

He went on to say that the album is like a "Spotify-list of Laleh favourites" with "multiple influences that haunts today's most modern pop music".

[23] Anders Jaderup of Sydsvenskan praised the album for being less sprawling than her previous releases and stepping "towards conventional mainstreampop without losing either the personality or the mixture of seriousness and fun as always influenced her music".

He picked out "Vårens första dag" (Spring's First Day) as showing "exuberant energy" and being a "great pop song".

[34] In a review for local newspaper Norran, Per Strömbro praised Laleh's producing and said that the record was "often quite grand, with big words and concepts".

He noted that "the step from African rhythms [on "Elephant"] to the Abba-drama that bloom in the chorus of "Some Die Young" is great, and that the gentle soul which appears in "Who Started It" is at another musical discipline than the feverish indie pop that stains the "Vårens Första Dag", but Laleh's songs connect... in spite of all genres and language changes".

[27] Metro critic Peter Lindholm gave a mixed review of the album, saying that it "is full of impressions of other artists", but added that "Laleh absorbs influences from all possible directions and moves effortlessly between languages".

[30] Peter Carlsson in Nerikes Allehanda said that the album is "her best to date, although it feels somewhat disturbing that eight of the eleven songs are in English and three in Swedish".

He also commented on the bonus disc's recordings from the TV show by noting that "when decoupled from the ingratiating performer cosiness at the dinner table... are painfully flat".

[27] Peter Carlsson in Nerikes Allehanda noted that the song was "[refrained] like "Elephant" and "What You Want", but it is perhaps, above all, the high-quality smoothness that will impress in the long run".

[31] The song's music video premiered on the Aftonbladet website and Lost Army's official YouTube page on 26 January 2012.

[47] The song became her highest selling and peaking record to date in Sweden and remained in the top 40 for thirteen weeks.