The title sponsors of the team are online supermarket Picnic and the Dutch mail, parcel and e-commerce company PostNL.

In September 2014 German shampoo manufacturer Alpecin announced that they would co-sponsor the team alongside Giant for the 2015 season.

[8] In December 2014 Sunweb (a Dutch-owned international tour operator) was announced as a new major sponsor of the team, signing a 2-year deal.

On 23 January 2016 during training in Spain, six members of the team (John Degenkolb, Warren Barguil, Max Walscheid, Chad Haga, Fredrik Ludvigsson and Ramon Sinkeldam) were hit by a car that was driven by an English tourist, who turned the wrong way into on-coming traffic.

3 days later, Tom Dumoulin writes history once again as the first Dutchman ever to become a world champion in the individual time trial.

In 2018 the team rode in support of Tom Dumoulin, who finished second in both the 2018 Giro d'Italia and the 2018 Tour de France.

At the 2024 Tour de France, Romain Bardet claimed the first yellow jersey of the race by winning the opening stage after a two-man breakaway with teammate Frank van den Broek, a Development Program graduate who made his debut at the biggest race in cycling.

[citation needed] From the 2025 season, the online Dutch supermarket Picnic replaced dsm-firmenich as title sponsor.