The Skouras Brothers Enterprises Inc. was an American movie theater chain from the early days of film-making based in St. Louis, Missouri.
Living frugally on wages as busboys and bartenders in downtown hotels, they pooled their savings of $3500 in 1914 and in partnership with two other Greeks, they constructed a modest nickelodeon (movie theater) at 1420 Market Street on the site of today's Peabody Opera House.
During Skouras' tenure (which was the longest in the company's history) he worked to rescue the faltering movie industry from television's lure.
20th Century Fox's famous advertising slogan, Movies are Better than Ever, gained credibility in 1953 when Spyros introduced Cinemascope in the studio's groundbreaking feature film The Robe.
In 1952 George joined United Artists with Michael Todd and Joe Schenck, former president of Twentieth Century Fox, in order to form the Magna Theatre Corporation for production and distribution of Todd-AO films.