Sky 3D was a 3D television on-demand service and a former channel on the Sky platform, that launched on 3 April 2010 with the Manchester United vs Chelsea football match being broadcast to over a thousand pubs in the UK and Ireland in 3D.

[2][3] The channel broadcast a mixture of movies, entertainment and sport for 16 hours a day from 09:00 to 01:00 UTC.

[6] Sky has also agreed deals with Walt Disney Pictures, 20th Century Fox, Universal Pictures, Warner Bros., Paramount and DreamWorks to showcase all of the studios' new 3D films, including the 3D world premiere of Avatar.

[12] On 24 April 2015, Sky announced that the channel will become solely on demand from June 2015.

As of 15 August 2017 there are around 50 feature films available in 3D along with a selection of arts and documentary programmes.