[citation needed] Necco introduced Sky Bar by means of a dramatic skywriting advertising campaign,[6] and ran a "complete the sentence" contest in The Boston Globe with cash prizes to raise consumer awareness.

[citation needed] By 2014, Sky Bar had become difficult to find, but was still produced by Necco and could be found in some stores such as Cracker Barrel (especially in New England) or on the Internet through Amazon.com (in bulk) or some candy resellers.

[13][14] The winning bidder was Louise Mawhinney, owner of a gourmet food store named Duck Soup based in Sudbury, Massachusetts.

Early in the film, the protagonist, Samantha Hughes (Jocelin Donahue) opens and begins to consume a Sky Bar while in her college dorm room.

Sofia Lee, played by Emily Axford, buys two Sky Bars, afterwards smooshing one into the ground as a sacrifice to her dead husband and eating three segments of the other offering the last one to her mentor.

[citation needed] In recent years, Sky Bar has been regularly featured on the Shudder original program The Last Drive-in with Joe Bob Briggs.