SKY Brasil

[1] Negotiations to carry the over-the-air signal of TV Globo were stalled due to pressure from affiliates and concerns from rights issues.

[4] On April 16, Sky announced the start of PPV sports broadcasts, with subscribers receiving ten matches of the Brazilian Football League.

The entrance of these stations was a test to see if Globo contributed to its presence bringing gains to the provider, as well as possible cost-benefit relations for other non-O&O affiliates to join the service in key cities.

[9] These were added on December 5, 1997 in Rio de Janeiro and Belo Horizonte, with no date set for the São Paulo metropolitan area.

[21] The interactive TV platform was pending arrival because of middleware problems, as SKY was set to use another standard unlike DirecTV.

[22] The operator alongside NET was the first in line to add the Brazilian version of National Geographic Channel in September 2000,[23] while on December 28, 2000, SKY's satellite at the time, PAS-6B, was legalized.

[24] 2000 ended with the arrival of the first interactive services, starting with enhanced TV functions for the João Havelange Cup,[25] using SporTV and Globo's cameras and resources.

For the local trade, SKY had to order new Philips decoders due to its launch on the platform, for the first time since June 2001, which was affected by the energy crisis.

[29] In November 2001, TV Vanguarda São José dos Campos was added as the seventh Globo affiliate on the system.

[31] On December 31, 2001, subscribers in the metropolitan areas of São Paulo and Rio de Janeiro were the first to experience an interactive service, in this case the St. Sylvester Marathon, with Globo providing data and historical facts.

[37] SKY lost its subscriber base for the first time in its history due to currency devaluation and the cost of the rights to carry the 2002 FIFA World Cup.

[40] On October 18, the PPV service aired the six episodes of Globo's Os Normais from the recently released DVD of the series.

[46] The operator and Fox announced the creation of Amigos do Cinema in April 2003 with the aim of restoring old Brazilian movies.<[47] As of the first quarter of 2003, SKY had arrived to 740,000 subscribers.

[50] Rumors of the merger of the SKY and DirecTV operators in Latin America have been circulating since at least 2002; in early 2004, Rupert Murdoch announced a unification plan, which also included a plaform for Mexico, where Televisa would own 50% of its shares.

[54] The announcement of the merger of the operations started in October 2004, which ended the pan-regional alliance (SKY Multi-Country) outside of Mexico and Brazil.

[58] The first high definition tests took place on August 2, 2005 during that year's ABTA convention, with special content from HBO, Fox and Discovery.

[61] With the merger underway, SKY started migrating its uplink from Rio de Janeiro to Tamboré in July 2006, a process that was expected to end in October.