Founded in 2009 by journalist and music critic Matt Sebastian, the site publishes content including news, interviews, and polls.

[1][2] A graduate of the University of Colorado, Sebastian had a 20-year career at the Daily Camera, where he worked as a music critic and entertainment editor.

[4] Slicing Up Eyeballs articles have formed the basis of, or have been used as a reference in, pieces by mainstream outlets including the Irish Independent,[9] Clash,[10] Uncut,[11] Spin,[12] Pitchfork,[13] Rolling Stone,[14] NME,[15] Billboard,[16] and BBC America, who noted that a 2012 Slicing Up Eyeballs report about a potential new Kate Bush track caused a "hot fuss".

[17] Artists such as Peter Hook, the Alarm and Deathline International have announced or premiered new material through the site,[6][18][19] while Martini Ranch's Andrew Rosenthal publicly addressed the death of bandmate Bill Paxton via the page.

[1] Its retirement was lamented by Newsweek, who featured Slicing Up Eyeballs in an article on "good pop culture sites" that ceased operations in 2015.