The Towne Center was expanded to include numerous rides and other shops named "The Village Greene", which was the centerpiece of a large planned community developed since the 1980s.

In 1952, Ethel and Fred Noyes purchased the inn and restored the building, opening it as a restaurant with 42 seats.

Around the 1960s, Ethel and Fred Noyes decided to expand the site into a historical attraction, similar to Colonial Williamsburg.

Several historic buildings from around South Jersey were brought to the site, restored, and converted into shops and attractions.

In 1990, the newly formed Smithville Development Company began construction on the second part of the Smithville Towne Center, named "The Village Greene", which includes more stores and other activities, such as paddleboats, miniature golf, a carousel, an old-fashioned steam train, and several other attractions.

KHovnanian reduced the number of planned residences from 2,500 condominium units to a 1200-unit retirement community.

[4] Smithville is accessible via exit 48 of the Garden State Parkway (southbound only) by way of U.S. Route 9 (New York Road) and via exit 44 of the Garden State Parkway (northbound), by following Moss Mill Road (County Route 561 Alternate) east/south.